How Individuals Make These Come From Trees Go
These Come From Trees for Eco-minded Citizens!
The original goal of this experiment was to create a way to politely, and subtly remind folks about accidental overconsumption. But one of the big parts of getting that message out to the world, was making sure that the message was built to spread by individuals.
We like to call this a "guerrilla public service announcement." Why? Because it's a public service announcement that is spread by you.
A single sticker, here and there, which then tips of the next eco-citizen to the project. That eco-citizen then gets his own set, and the cycle continues!
And even though businesses and Universities and even K-12 schools are starting to get with the program, the main engine of this experiment is the individual who picks up 20, 50, 100, or even 200 stickers to put up in his own neck of the woods.
That's how new people find out about the project: by you putting them up in your neighborhood!
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
What can you do as an individual?
Around town: Put them up in the restrooms at your favorite coffee shops and restaurants. It will help save the owner hundreds of dollars a year, while reducing needless waste. Win-win!
Airports, movie theaters, and other public places are great too! Anywhere with lots of people going through them is a great place make a difference by spreading the word.
At work: TCFT work great at the office too, both in the bathroom and on the copier. If you're feeling really enterprising, maybe even email the facilities staff, showing them all the companies who are deploying TCFT stickers across their entire business.
It only takes a single email in the right inbox to take TCFT stickers from a dozen around town, to thousands worldwide at a Fortune 500 company like Clorox.
With your friends: Give stickers to your friends to put up in their town and office too.
Online: Post pictures of your stickers in the wild on Instagram with #thesecomefromtrees.
Contact Us: Got a cool eco-project you’re doing at school or at work or just for fun? We’d love to hear about it! Let us know, and we’ll post about it here on the site.
Why does your participation matter?
It helps spread the word. We see it all the time, where someone purchases stickers in a given zip code that has never showed up in our inbox before, and then all of a sudden over the coming months, suddenly, that zip code shows up, more and more. That pioneering TCFT participant plants the seed, which spreads in his area.
Join the movement, grab some stickers, and let's get going!